When I first entered the market as a beginner, with no knowledge of anything about photography, I noticed people who were known to be the “photographer’s photographer” were using Nikon. I did a little bit of research…but to be honest, I purchased my first camera (the Nikon D90) with still very little understanding of how the features applied me at the time - but as my journey evolved, I started to see that when it came to range of products and price points, Nikon offered the best range. Wherever I’ve needed support, the service has always been on-point. I’ve been using Nikon products for 12 years now and love how my existing kit can even adapt to the new series (Z series) products with the available adaptors. I’ve loved it so much that even when I bought binoculars, I’ve chosen Nikon; the outstanding quality of the tech and lenses always makes it an easy choice!